Almost 2 billion websites today serve an audience of 5.3 billion internet users. With massive competition, a successful business should have something more than a beautifully designed website.
A person who tracks the audience’s demands translates them into actionable business items, and chains the market developments with the direction of business development is called a business analyst.
In this article head shop uk, we’ll describe why the job of a business analyst is essential in software design, break down the role of a BA on every stage of a project, and describe the collaboration of a software designer and business analyst.
What is the role of a BA in a software design project?
At every stage of the design development, a UX/UI team needs information on how to make their product trendy and more user-friendly while saving the company’s costs. A business analyst provides them with all the information. They conduct tests, collect analytics, and run surveys to create business-oriented solutions.
How does a BA help at every stage of a project?
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Ideation and project outline
Although a design team outlines a future product, a business analyst researches how it should look. At this stage, a BA establishes the aim to reach and discusses the best ways to maximize the ROI with the team.
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Design
At this stage, the project is split into actionable milestones. The role of a BA is to prove the team is working within the budget and the project plan is executed as expected. BA measures the project’s success and reports the results to the management.
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Development
As the team develops the product prototype, the BA checks whether the outcome corresponds to the plan, studies how everything works in practice, and checks if the work can reach the business goals the company follows.
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Testing
A BA actively participates in product testing to ensure that everything works as expected and reports the project’s success to the management.
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Launch
As the product is launched, the business analyst checks performance indicators and calculates the profit it brings.
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Evolution
The business analyst follows the website performance post-launch, collects the feedback, and proposes new product iteration to make the project more profitable.
Why is business analytics essential in website design?
As website designers master themes and wireframes, a business analyst’s job is to study the crowd’s tastes and adapt the findings to the business reality. As a result, the team develops a product ready to win the audience’s liking.
Moreover, they guarantee a seamless transfer between different stages of the project and help the management allocate the resources needed for the project development. Therefore, the benefits of collaboration with a BA are:
- Faster development
- Better collaboration
- Cost saving
- A competitive product
Summing up
A successful website design development depends on challenging collaboration between business and design teams. Although their roles sometimes overlap, high-quality business analytics is necessary to send business development in the right direction. To learn more, check the following: MLSDev – business analysis services.
Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.
